Brand Strategy
The best brands in the world become distinctive and memorable by putting their brand strategy at the centre of every decision they make.
Developing a brand strategy gives us the best possible chance of making our vision a reality.
01
Purpose & Vision
Successful companies understand what they are working towards and what drives them every day.
Purpose – What we do every day.
It’s in the broadest possible sense, the question of why we exist in the world and where our value comes from.
Vision - What are we striving for?
02
Brand Essence
A word or phrase that best captures the essence of what our brand stands for.
Our brand essence is the main internal driver of our behaviour as a brand. The single idea that drives everything we do and everything we stand for. Think of it like our north star.
Creating Better Together is not just a slogan. It combines the three things we hold dear:
Creative Construction
Providing a better life.
and being collaborative.
These three statements unifed become ‘Creating Better Together’
How do we use our brand essence?
It is not a tagline. Instead, it’s our internal driver and the single idea that aligns our entire organisation in everything we do.
Our goal should be for everyone to be using ‘Creating Better Together’ as a filter for their decision making at every touchpoint and through their simple daily actions.
03
Our Values
The beliefs and guiding principles around how we want to exist in the world as an organisation.
Our Values are:
Safety & Care
Above all else. Every day. We take care of ourselves, everyone around us, and the environments we work in.
Honesty & Integrity
Acting fairly and sticking to our promises is how we build trust. We take the high road. We’re respectful, ethical, open, and we do what is right.
Customer Focus
We focus on our customers’ goals, bringing a responsive and considered approach to every project.
Working Together
We collaborate every day. Supporting and including each other. Sharing experience, ideas and expertise. Our diversity makes us a better team.
Performance Excellence
We embrace our skills, apply our passion and commit to best practices. That’s how we create better together.
How do we use Our Values?
Our values shape our company culture and identify, as a whole, what we really care about as a brand. They guide us on how we should behave in the workplace, with customers and when representing the brand.