Brand Guidelines - Introduction
01 Brand Appearance
The Built Environs brand appearance system helps us build and maintain a consistent and recognisable brand. These guidelines define and demonstrate the correct use of the key elements along with simple instructions for how to use them.
It’s important that everyone who works with the brand (the Built Environs team and outside agencies or advisors) have a clear understanding of the Built Environs brand strategy and brand appearance guidelines. Please share the guidelines with those that need them.
Click on the links below to visit the relevant ‘brand appearance’ sub page.
02
Brand Strategy
Our brand strategy is about what we want to achieve as a brand and how we go about doing it as a business. Included in this section is our purpose, vision, values and key messaging.
Our brand strategy is about what we want to acheive as a brand and how we go about doing it as a business. Included in this section is our purpose, vision, values and key messaging.
03
Brand Voice
Our brand voice is how we communicate – the consistent themes, topics and tone of our written communications used across all our channels and platforms.