To build a strong brand we need to be consistent in what and how we communicate - our Brand Voice.
What is a 'Brand Voice'?
A brand voice is your company personality. It is consistent across all channels, and is built on key themes, topics and a tone that portray your unique brand character to your audiences.
Brand Voice Principles
Built Environs brand character is Creative, Passionate, and Dependable
Creative
Tone: Innovative and inspiring. Use vivid, imaginative language to capture attention and spark interest.
Language: Focus on progress, design and delivery excellence, and forward-thinking problem-solving.
Example: “We approach every project as a canvas for innovation, ensuring our solutions redefine what’s possible.”
Passionate
Tone: Energetic, enthusiastic, and engaging. Your words should convey genuine excitement and commitment.
Language: Emphasize your role in transforming communities and making a lasting impact.
Example: “We don’t just build structures; we create spaces that bring people together and inspire connection.”
Dependable
Tone: Transparent and trustworthy. Speak with clarity and confidence.
Language: Use reassuring words that emphasize your track record of success and reliability.
Example: “Every detail matters to us because we know it matters to you. You can count on us to deliver—every time.”
Tone of Voice
Professional but Relatable
Balance technical expertise with conversational, accessible language.
Do: “Our team brings decades of experience and a people-first approach to every project.”
Energetic and Positive
Reflect the company’s passion and drive. Avoid flat or overly formal language.”
Guidelines for Communication
Clarity First
Always ensure messaging is clear and easy to understand. Use simple sentence structures and avoid jargon.
Be Solution-Oriented
Highlight how your services solve customer pain points and create value.
Show Empathy
Use customer-focused language that demonstrates understanding and care.
Brand voice examples
Here’s some examples of how our brand voice is used across our social media accounts, website and in our presentations.
Example LinkedIn Post – note the simple but engaging langage with a good mix of numbers and facts for the engineers, along with a little bit of descriptive humour. This post got really good engagement – on topic and told well.
Example website copy – this is promoting our ESG commitment The tone is creative and descriptive, with . The content is anchored around our purpose.
Example brochure copy– Attention-grabbing opening paragraph. With clear project details outlining technical details and milestones achieved. Ensure project story reinforces our company purpose and mission.
Emoji Use
Use sparingly and intentionally in informal or digital communications (e.g., social media, internal newsletters).
Stick to emojis that align with the brand’s personality, such as:
💡 (creativity), 🚀 (progress), or 🏗️ (construction).
Key Phrases to Incorporate
“Better solutions through innovation and collaboration.”
“Creating spaces that improve the way people live, work, and play.”
“Delivering on promises, every time.”
By following this guide, your brand can consistently embody its creative, passionate, and dependable character across all communications.
Need help using our brand voice to create engaging content? Email us here