Cityscape
The cityscape graphic shows a simplified macro view of a city adding vibrancy and energy to our communications and is an integral part of the Built Environs brand look & feel.
There are two different coloured master cityscape graphics which may be used at different zooms, configurations and crops depending on where it is being used.
Colours
It’s important that our brand colours are reproduced accurately. The citscape graphic colours are specifcally designed to be vibrant and eye-catching and are best viewed digitally, on-screen in RGB.
When printed ensure PMS (sometimes referred to as Pantone) colour is used, to try and capture their vibrancy.
RGB
Makes colours for screen from Red Green and Blue.
CMYK
Makes colours for print from a mix of Cyan Magenta Yellow and Black inks.
Pantone PMS
Matches the exact colour specified from one single printing ink. Also used to reference paint colours and vinyl for signs.
When to use which value
RGB
Use RGB values when displaying colours on screen for websites, PowerPoint and other on screen or digital environments.
CMYK
Use CMYK values for four colour process, offset, short-run, digital or laser printing. Note CMYK cityscapes do not offer the best match with RGB.
PMS
Use PMS (spot) values for offset printing or signage.
Use the correct coloured cityscape for the intended output
RGB: 62/224/0
HEX: #3EE000
CMYK: 72/0/100/0
PMS: Pantone 802 C
RGB: 168/255/23
HEX: #A8FF17
CMYK: 34/0/91/0
PMS: Pantone 381 C
Flexible
We’re flexible in how we size the cityscape depending on where it is being used.
This means the cityscape can be sized appropriately to reflect the tone of the message and context of the application. Whether large and bleeding off the page, sitting over an image, cropped in tight or small on the edge of the page, the cityscape graphic can adapt to support the message.
Transparency
When used together, the cityscape graphics are layered. The top layer cityscape is set with a transparency overlay of 80%. This also applies when sitting over images.
When there is only one cityscape on the page or under images, the cityscape is set with a transparency overlay of 100%
Arrangement
The cityscape graphics activate the page and interact with each other. When using the two cityscape graphics together they look best when there is a noticable difference in size.
Example Arrangements
Usage
Do use the cityscape graphics on covers and section dividers.
The cityscape can go over images when you don’t have to see the details.
Don’t use more than the two cityscape graphics at once.
Do make the cityscape graphics smaller on pages with lots of detail.
Don’t cover images with the cityscape graphic when you need to see the detail. For example when illustrating a specific project.
Don’t place the cityscape graphic over typography. It always sits behind type.