Logo

Download the Built Environs Logo Suite

Logo

Our new logo is a contemporary evolution of our brand establishing a close visual link with McConnell Dowell.

Our Logo is our brand’s signature and is a key visual representation of the brand. The logo combined with the strapline: Creative Construction, helps us stand out, creating a distinctive, recognisable and ultimately memorable Built Environs brand identity.

Used effectively with all other components of the brand identity, the logo plays a vital role in the overall visual identity system.

  

Our logo has been specifically crafted

Only use the master artwork files, never separate,
modify or re-draw it.

Colour logo downloads

Use the reversed logo, on our hero green background, wherever possible.

Reversed logo (primary):

p2 colour 1

  

Positive logo (secondary):

p2 colour 2

 

Logo downloads above are;

Office use:PNG format for internal document sand screen/online work.

Print use: PDF format for professional printing - banners, posters etc.

 

Full BE logo suite downloadable at top & bottom of this page.

 

Mono (1-colour) logos

Only used when Colour Logo cannot be used.

Reversed logo (primary):

  

Positive logo (secondary):

 

 

Co-branding

Use in layouts where we want the Built Environs logo linked together in a close relationship with the McConnell Dowell logo.

Co-brand horizontal positive

Co-brand horizontal reverse

Co-brand vertical reverse

  

Co-brand vertical positive

Clear Space & Minimum Size

The Built Environs logo must always be clearly identified on all material and protected by clearspace.

Keep the logo free of other elements
Clearspace is the minimum amount of area around the logo which must be kept free of type, complex photographic elements and other graphics.

Measuring Clearspace
The clearspace area is defined by the width of the capital B in the Built Environs logo.

Minimum size
Minimum size is the smallest recommended sizes for the Built Environs logo be before it starts to become difficult to recognise.

Minimum size in print Print=30 mm wide

Minimum size on screen: 200 px wide

X = width of the capital B

Minimum print size

Incorrect Use

The Built Environs logo should only be used as described in these guidelines. The logo is supplied as digital master artwork files and should never be distorted, redrawn broken apart or altered in any way.

  

Never break apart the elements

  

Never change the colour.

  

Never make transparent or tinted.

  

Never change the size or proportions of the elements.

Never distort or skew.

  

Never rotate or use on an angle.

  

Never crop the logo. It must always be used in its entirety.

  

Never use over busy backgrounds.

Always ensure there are no graphic elements or complex backgrounds inside the logo clearspace area.

  

Never change or recreate any elements of the logo.

  

Never apply any effects or filters.

    

Home Without Harm

Home Without Harm is the McConnell Dowell and Built Environs official safety sub-brand. It has been designed to be used in conjunction with the Built Environs logo wherever it appears and must not be displayed on its own.

Master Logo - Positive / 3 lines

Use on a white or light coloured backgrounds only.

  

Alternative Logo - Positive / 2 lines

Use when space is restricted on a white or light coloured backgrounds only.

  

Mono Logos

Only use when colour reproduction is not available. For example, newspaper one colour printing on a white background.

Master Logo - Reverse / 3 lines

Use reversed out of dark backgrounds or photography.

  

Alternative Logo - Reverse / 2 lines

Use when space is restricted reversed out of dark backgrounds or photography.

  

Mono Logos - Reverse / 3 & 2 lines

Only use when colour reproduction is not available. For example, newspaper one colour printing on a white background.

Clearspace

    

Colour

Joint Venture Branding

When negotiating joint venture branding, it is imperative that the Built Environs logo be incorporated. If we are the lead partner, the Built Environs logo should be first under all circumstances.

Use the clear space rules to determine how our logo is sized and looks in the lockup.

Joint Venture branding example – Horizontal

Joint Venture branding example – Vertical

Embroidered Logo

A version of our logo has been specifically created for embroidery. The proportions and structure are not to be altered in any way.

Position
The preferred positioning of the logo is on the left breast of any garment.

Colours
Consistent use of colour is vital in building a strong and recognisable Built Environs brand.

  • Ensure colours contrast with the chosen fabric colour so that everything is clear and easy to read
  • Our brand colours cannot always be replicated in the embroidery process. It is essential to work with the embroiderer to ensure the best possible match to the specified Pantone brand colours.

 

Ask for samples from new suppliers
First time suppliers are to provide a sample of the logo prior to ordering. This will allow you to check the quality of their work and ensure that their reproduction is correct.

Built Environs embroidery reverse

  

Built Environs embroidery positive

  

Built Environs embroidery outline

 

Built Environs hero green match Pantone 7740

 

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