Brand Guidelines 

 
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The Built Environs brand appearance system helps us build and maintain a consistent and recognisable brand. These guidelines define and demonstrate the correct use of the key elements along with simple instructions for how to use them.

These guidelines have been developed to demonstrate how we build and maintain a consistent and recognisable brand.

To ensure consistent, accurate brand presentation, we ask that these guidelines are followed carefully; by doing so, our brand becomes stronger through consistent application and high quality design.

It’s important that everyone who works with the brand (the Built Environs team and outside agencies or advisors) have a clear understanding of the Built Environs brand strategy and brand appearance guidelines.

 

 

 
 

 

 

 

01

Brand Strategy

Our brand strategy is about what we want to acheive as a brand and how we go about doing it as a business. Included in this section is our purpose, vision, values and key messaging.

Learn more about our brand strategy >  

 

 

02

Brand Appearance

These separate elements come together to form the Built Environs brand appearance.

Click on each tile to take you to the relevant section

Logo

 

Cityscape

Colour

 

Typography

Photography

 

Signage

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03

Brand Voice

Our brand voice is how we communicate - the consistent themes, topics and tone of our written communications used across all our channels and platforms.

Learn more about our brand voice >  

 

 

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